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2 Years

About the Course

A Master of Arts (MA) in Marketing and Advertising is a graduate-level program designed to provide in-depth knowledge and practical skills in the fields of marketing and advertising. This program prepares students for careers in marketing strategy, advertising campaigns, brand management, and related roles in the marketing and advertising industry. Here's an overview of what you can expect in an MA in Marketing and Advertising program:

Core Curriculum:Marketing Strategy: Courses in marketing strategy explore how organizations plan and execute marketing campaigns, develop marketing plans, and analyze market trends and consumer behavior.

Consumer Behavior: Students study the psychology and behavior of consumers to understand how they make purchasing decisions. This knowledge is essential for effective marketing and advertising.

Market Research: Courses cover research methodologies, data analysis, and market research techniques used to gather information about target audiences and market trends.

Advertising and Promotion: Students learn about advertising theory, creative strategy, media planning, and the execution of advertising campaigns across various media channels, including digital, print, television, and social media.

Brand Management: Branding courses focus on building and managing brand identities, equity, and reputation. Students explore strategies for creating and maintaining strong brand recognition.

Digital Marketing: In the age of digital media, students study digital marketing strategies, including search engine optimization (SEO), content marketing, email marketing, and social media marketing.

Marketing Analytics: The use of data and analytics tools to measure marketing effectiveness, ROI (Return on Investment), and campaign performance is a critical aspect of modern marketing.

Electives and Specializations:Many MA in Marketing and Advertising programs offer a range of elective courses or specializations to allow students to tailor their education to specific areas of interest. These may include:

International Marketing: Focusing on marketing strategies for global markets and international business environments.

Integrated Marketing Communications (IMC): Emphasizing the coordination of various marketing and communication channels to deliver a unified message.

Digital Advertising: Concentrating on digital advertising techniques, including programmatic advertising and social media advertising.

Advertising Creative: Focusing on creative aspects of advertising, including copywriting, art direction, and campaign design.

Practical Experience:Some programs include internships or hands-on projects that provide students with real-world experience in marketing and advertising agencies or corporate marketing departments.

Capstone Project:Many programs culminate in a capstone project, which may involve creating a comprehensive marketing or advertising campaign, conducting market research, or solving a marketing-related business problem.

Career Opportunities:Graduates of MA in Marketing and Advertising programs can pursue careers in various roles, including: Marketing Manager Brand ManagerAdvertising ManagerMarket Research Analyst Digital Marketing SpecialistMedia PlannerPublic Relations SpecialistSales Manager Product Manager

Your Instructor

Dr. Spencer Lofton

Dr. Spencer Lofton

Doctor of Divinity Minor in Clinical Mental Health
Master of Arts in Divinity Minor in Christian Counseling
White Springs Town Councilman and Mayor 2009-2018
Director of the H.O.P.E. Committee of White Springs Summer
Youth Enrichment Program. 2010-2011
Aerospace Science
Instructor from 2002 to 2009. I maintained exclusive control of SASI's daily calendar; establish priorities, schedule meetings and appointments. Counsel, tutor, and mentor 77 to 300 AFJROTC cadets. Manage all AFJROTC funding accounts and Clothing (ASCOT) Funds (now called EMALL). I instructed various subjects’ such as Leadership Education 1-4, Drill and Ceremonies, Aerospace Science 1-4, Self-Aide
Buddy care (In the field first aide), orienteering, team/confidence building, time management, and E2C
training (Ethics).

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