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About the Course
Program can be completed in 2.5 to 3 years . A Bachelor of Arts in Marketing Advertising is an undergraduate degree program that focuses on the principles and practices of marketing and advertising. The program is designed to equip students with knowledge and skills in areas such as consumer behavior, market research, branding, advertising strategies, digital marketing, and communication.
Throughout the program, students will learn how to create effective marketing and advertising campaigns that attract and engage target audiences. They will also gain an understanding of how to analyze consumer behavior and market trends, as well as how to use various media channels to reach and influence customers.
Graduates with a BA in Marketing Advertising can pursue various career paths, including roles in marketing management, advertising, public relations, media planning, market research, and sales. They may work in a variety of industries, including retail, healthcare, entertainment, hospitality, and technology. Some graduates may also choose to pursue advanced degrees in marketing, business, or related fields.
Bachelor's degree in Marketing and Advertising:
Year 1:
Introduction to Marketing
Principles of Advertising
Fundamentals of Consumer Behavior
Business Communication
Marketing Research
Mathematics for Business and Economics
Principles of Management
Microeconomics
Year 2:
Digital Marketing
Brand Management
Advertising Copywriting
Sales Management
International Marketing
Advertising Media Planning
Marketing Strategy
Macroeconomics
Year 3:
Marketing Analytics
Social Media Marketing
Public Relations
E-commerce and Online Retailing
Creative Advertising
Advertising Campaign Planning
Consumer Insights
Services Marketing
Year 4:
Marketing Ethics and Social Responsibility
Cross-cultural Marketing
Integrated Marketing Communications
Advanced Marketing Research
Retail Management
Entrepreneurship
Capstone Project
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